Como melhorar a comunicação entre agência e cliente?


O JobOne é um software de Gestão Operacional e Financeira que aprovisiona a Agência de todas as informações sempre atualizadas para serem repassadas ao seu Cliente.   

Caro Marketing da agência, os passos que você tem que trilhar para conquistar um novo cliente envolve conhecer o negócio, a criatividade, a apresentação impecável, preço, confiança e vários outros quesitos bem conhecidos pela sua prática de mercado.  Esse encantamento do seu cliente deverá permanecer ativo no decorrer do projeto conquistado e a construção de uma parceria sólida se faz com uma comunicação periódica e transparente entre ambos, muito importante para manter esse elo entre a Agência x Cliente.

O relacionamento com o cliente inclui sempre mantê-lo informado do real andamento do seu projeto, inclusive os desafios e as oportunidades que não estavam planejadas.  O JobOne com todo o potencial de gestão irá fornecer os dados de forma concreta para suas reuniões de alinhamento com o cliente, trazendo todo o ferramental para análise e definição para manter ou criar nova estratégia de ação diante de cada etapa do projeto. 

Alguns pontos importantes fornecidos pelo JobOne fortificará a comunicação entre a Agência e o Cliente:

  1. Briefing – definir o Briefing do Projeto com o cliente e sempre mantê-lo atualizado no JobOne irá prover o envolvimento de toda a equipe com a mesma informação, e o histórico sempre armazenado para consulta em caso de dúvida das decisões ocorridas durante o projeto. O Cliente tem uma grande parcela de responsabilidade na clareza com que irá passar a sua solicitação e expectativa para ser encaminhada a solução efetiva e eficaz pela agência.
  2. Planejamento – o cronograma sempre alinhado com a expectativa do cliente.  Você conhecendo o seu cliente poderá escolher a melhor forma de apresentar o andamento do Projeto diretamente pelo JobOne ou por outras ferramentas que irão importar o arquivo extraído do cronograma em formato .PDF, Excel ou Project.  
  3. Contrato – o JobOne monitora vigência, condição financeira, equipe contrata, Jobs associados ao contrato. Os dados armazenados no contrato fornecem todos os insumos necessários para inserir aportes financeiros e monitorar a execução do que foi previamente acordado, se está sendo cumprido.
  4. Estimativa Financeira – o JobOne provê o controle financeiro das contratações de recursos para execução do projeto, sejam esses recursos pagos diretamente pelo cliente, pela agência via repasse, ou recursos internos da Agência.  A transparência nos gastos efetuados é um diferencial para manter a confiança entre a Agência e Cliente.
  5. Entregas gerenciadas e aprovadas pelo cliente.  O JobOne fornece facilidade de monitoramento de todas as entregas e com a visão de quantas vezes retornou para ajustes, chamado de refação no vocabulário das agências. A qualidade da entrega é um fator preponderante para a satisfação do cliente e garantirá a sua fidelização.
  6. Relatórios – o JobOne permite a extração de relatórios relativos ao andamento do Contrato, Job, Workflow, Task, Apontamento de Horas, Pagamentos e Faturamento.  Os gestores podem utilizar esses relatórios em apresentações sobre o andamento do projeto, conclusão do projeto e estratégia futura.

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