Como estruturar um planejamento de Marketing com o JobOne

Muitas empresas estão direcionadas a montar seu Plano de Marketing para consolidar sua marca, um produto específico, ou mesmo um lançamento de novo negócio. O JobOne está presente para guiar na formatação do Planejamento de Marketing para garantir o sucesso operacional e financeiro da sua execução.

O Planejamento tem como início a definição do Briefing ou objetivo do Projeto que deverá conter informações básicas do propósito do Projeto, sobre o público a ser atingido, quais mídias serão utilizadas e principalmente o valor financeiro a ser destinado a essa ação.



O Briefing direciona algumas questões importantes para Iniciar o Planejamento (que no JobOne é completamente configurável):


O JobOne permite incluir arquivos e imagens no Briefing, bem como alterar a versão com inclusão de novos dados, mantendo todo o histórico armazenado para consulta. Essa etapa é de suma importância ser plenamente consolidada entre os principais envolvidos no Projeto para que seja formatado um escopo com o máximo de dados possíveis para dar início a um bom Planejamento de Marketing.

Observem que no exemplo de tela acima a primeira questão é sobre o cliente, qual segmento atua, seus principais concorrentes… Conhecer o cliente é vital para iniciar um Planejamento de sucesso.

Todo Planejamento de Marketing pode ser construído no JobOne utilizando a facilidade do Cronograma que permite a construção de etapas distintas, atividades ou entregas a serem executadas e se necessários, entregas encadeadas (que se inicia após a entrega da anterior).


O cronograma do JobOne planeja todas as fases do Projeto, com visão das atividades em gráfico de Gantt.
O Plano deverá ser monitorado diariamente para se manter sempre atualizado. Normalmente o Projeto vai requerer alterações no decorrer da sua execução e o JobOne será um grande aliado para mostrar as atividades que estão sendo executadas na data ou atrasadas.
No decorrer da execução o Gerente de Projetos pode acompanhar quem são os executores das entregas.


A seguir apresentamos resumidamente um painel que mostra como obter sucesso do Planejamento de Marketing com o Jobone:


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